How it started

My name is Radha and I have been an initiated Bhakti Yogi for 30 years now. Together with my two daughters, I started the project. It all started when I was looking for a brand name for jewelry from India. My daughters, Sophie and Maxime, and I wanted to add some extra to the jewelry and started to play with affirmations. My youngest, Sophie, started with “You Be Beautiful”, “You Be Proud”, “You Be Wonderful” and then my eldest, Maxime, said:. Immediately, I understood the philosophical meaning “YOU Be Your Soul” and “Being Inconceivably One and Different”. The concept was born. In search of ways to implement my spiritual way of life in my work, I came to express this philosophy in a fashion and lifestyle brand named.

We worked with conscious fashion pioneer and award-winning artist and designer Mandali Mendrilla. Since founding Atelier Mendrilla™ in 1995, Mandali has been pioneering earth friendly and sustainable clothing.

supports being your higher self, contributing to a more conscious world and enjoying the qualities of your soul: YOUBBeautiful, YOUBEternal, YOUBLove, YOUBBliss, YOUBHappy, YOUBWise, YOUBPerfect, YOUBGold, YOUBGlorious, YOUBPure.

We came up with the idea of a Yoga mat containing crystals and we found the Biocrystal® company and discovered they had a great product and had a common mission and goals. We are happy we are partners for the Yoga branch.

Implementing Crystals in a High-end Yoga mat

Together with our manufacturer here in Europe we developed a production process that impregnates the Biocrystal® powder into a High-end Yoga mat, using Yogi developed grip design, the latest durable & sustainable materials and production techniques.

Long before that day, I made a trip to India looking for the source of Love. I was surprised: everybody always responded me the same when I asked: Do you know where the source of Love is? It is inside you, inside your own heart. At first I denied this concept. Later, I realized, if I denied it in my own heart, I denied it in everybody else's heart. When I accepted this, a wonderful, amazing and mystic world opened to me..